QUESTION: What is sweeps and how does it affect television coverage? ANSWER: Start bracing yourself for ratings-grabbing segments, sensationalized series on hidden dangers, guest stars from network programming - basically any news that will help boost audience numbers.
Read MoreIt’s happened to all of us. You’ve come up with a great idea for an event b-roll package that the client has bought into – a giant Baked Alaska in the middle of Times Square that will be devoured by the remaining members of One Direction just before they break up.
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