News Packages
A news package efficiently provides broadcast outlets with access to your story through visuals, graphics and soundbites.
Boom will work with you, as an extension of your media relations team, to determine what visuals, soundbites, graphics or other content is most appropriate to tell your story. We'll work with you to produce the right content, for the right outlet – whether that means working with existing assets, editing from other sources or producing new content.
Regardless of the outlet, Boom is here to help you get that story told, at the right time, to the right audience, via the right outlet.
“You have been so unbelievable shepherding this process—huge hugs for that! Would’ve been at a standstill without you.”
Broadcast News Release
When you have a visual story that is breaking, event-oriented or straightforward, you will want to offer b-roll visuals to broadcast and online outlets. From production to feed and notification to aggressive media relations – Boom does everything to ensure your news package is a success.
Radio News Release
When a visual element is not critical to your story, a radio news release (RNR) may be the right tactic to get your message heard. Boom will script, produce, distribute and report results for your RNR. And, we will build distribution based on client objectives and message to reach your target audience.
Media Fullfilment Package
Whatever your industry – stock visuals of your product, service, company, key executive soundbites as well as 3rd party expert soundbites should be a core element of our PR arsenal. Once we can evaluate your needs, we'll provide a specific budget, timeline, and expert producer and crew to pull it all together seamlessly.
Strategy
To be effective, your news or event announcement needs to reach all media. Boom will work with you, as an extension of your media relation's team, to determine what visuals, soundbites, graphics or other content is most appropriate to tell your story. We'll work with you to produce the right content, for the right outlet – whether that means working with existing assets, editing from other sources or producing new content. Regardless of the outlet, Boom is here to help you get that story, told at the right time, to the right audience, via the right outlet.
Execution
Boom provides turnkey broadcast media relations our team of experienced publicists – each with no less than 10 years experience – will pitch producers, beat reporters, desks, and online news reporters to make sure they understand why this story or feature is relevant to their audience, and what assets or resources are available to them to make it easier for them to tell your story. We’ll distribute via satellite, and/or digital feed as appropriate for the story and timing.
Tracking & Reporting
We know that ultimately, measurement is the key that helps gauge the effectiveness of your campaign. Our detailed status and results reports not only provide key metrics on the media outlets you've landed, but also links, clips and details and status on pending placements.
