The Boom Blog
Welcome to The Boom Blog—where strategy meets storytelling. From expert media tips to behind-the-scenes insights and client success stories, we’re here to share how we turn messages into impact. Explore industry trends, creative advice, and the moments that make every story matter. Let’s make some noise together.
Are Satellite Media Tours Still Worth It?
As content consumption on screens, apps and devices continues to shift, ebb and flow, PR strategies must be more fluid than ever. As broadcast content specialists, we are asked often if traditional news on TV and Radio are still worthwhile to boost awareness on a timely topic or news relevant to your brand or cause.
What Plays on Local Television News?
A few times a year, Boom audits over 100 television news rooms – through direct contact as well as monitoring of news programs to find out what types of content they want, don't want, and basically what they may or may not use. Here is your EXCLUSIVE LOOK at some insights gained from our most recently completed effort.
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