Media Tours
A media tour is a series of one-on-one interviews, usually conducted on one day with broadcast media – television, radio and online – to promote your brand, cause or campaign.
Satellite Media Tour
(SMT)
Whether your tour is from the top of an aircraft carrier or in a studio – Boom will help create the set that fits your segment and highlights your message.
Radio Media Tour
(RMT)
A radio media tour is one of the most cost-effective tactics in terms of reach, network penetration and targeting audiences. So whether you have a news, consumer feature or entertainment story, a Boom radio media tour will help you to gain exposure for your message and extend the reach of your campaign.
Internet Media Tour
(IMT)
Do you have niche audience you want to reach? Whether mommy bloggers, fashionistas or a mainstream audience – an Internet media tour (IMT) can reach YOUR audience with YOUR message. A Boom IMT is a series of interviews conducted via phone, in-studio, or via satellite or Skype – depending on your story, visuals and budget.
Ground Media Tours
(GMT)
Looking to reach top markets or only those few markets that are meaningful for your message? A ground tour – when an expert spokesperson or key opinion leader is physically available for in-studio or local interviews – targets all media and media influencers in the desired markets – print, television, radio, online and print.
“You far surpassed everyone’s expectations on the SMT. The client is ecstatic with the results and the owner of the agency is also blown away… thanks again!”
Strategy
To be effective, your news or event announcement needs to reach all media. Boom will work with you, as an extension of your media relations team, to determine what visuals, soundbites, graphics or other content is most appropriate to tell your story. We'll work with you to produce the right content, for the right outlet – whether that means working with existing assets, editing from other sources or producing new content. Regardless of the outlet, Boom is here to help you get that story told, at the right time, to the right audience, via the right outlet.
Execution
Boom provides turnkey broadcast media relations. Our team of experienced publicists – each with no less than 10 years experience – will pitch producers, beat reporters, desks, and online news reporters to make sure they understand why this story or feature is relevant to their audience, and what assets or resources are available to them to make it easier for them to tell your story. We’ll distribute via satellite, and/or digital feed as appropriate for the story and timing.
Tracking & Reporting
We know that ultimately, measurement is the key that helps gauge the effectiveness of your campaign. Our detailed status and results reports not only provide key metrics on the media outlets you’ve landed, but also links, clips and details as well as status on pending placements.
