Your Cause Is Our Passion

“We could not do what we do for our fiscal partners, programs, and nonprofit affiliates, without Boom. Full stop.”

- Brian Gott, Chief Creative and Strategy Officer Entertainment Industry Foundation.

Transform, educate, inform, compel. Your cause matters. In terms of reach and return on investment, there is no tactic that rivals a public service announcement (PSA). PSAs air during commercial time, on radio and television in all markets. PSAs run in “donated” ad time and to make the grade must be provided by a true non-profit organization or advocacy partnership and serve the public with educational or informative content. To pass the approval process a PSA should avoid a direct request for donations or monetary support and instead include a clear call to action or direction on what people can do to support the cause. Highly desirable topics for PSAs are education, environment, health and safety and content in Spanish is also in high demand. 

Boom has the great pleasure and honor to work with small, medium and nationally recognized non-profits on causes that matter. Your cause becomes our passion and we are proud to have amplified change in an endeavor to:

• Improve men’s health - as easy as growing a mustache…

• Change the narrative around racial and social justice

• Head off gun violence before it starts

• Find tools to navigate predatory social media algorithms

• Make cancer a thing of the past

• Empower young women to innovate and lead

• Support first-responders during crises like fires and floods

• Deliver jobs to more individuals with neurodifferences

• Support disaster recovery efforts at home and abroad

Our custom reporting dashboards draw data in from Nielsen. Our analytics not only highlight airings, ad value and audience metrics, but find detailed heat maps by demographic, state, region, market, and more. The data speaks for itself, our PSA campaigns average a minimum of $1-2 Million in ad value per month over the life of your campaign. Find out more, drop us a note here.

Content

When building the right approach to your PSA campaign we'll start with the message. Content audit: video, audio, print, large format, digital, celebrity spokespersons, expert spokepsersons? Are we working with you on production or is there existing content we can edit or use? Who is your audience and what is the call to action? What media makes sense: television, radio, online or all three? What are our budget parameters? These are the first questions we’ll ask when we begin our work together. Once we’ve answered these questions, Boom will develop recommendations, considerations and build our timeline, always with respect to your budget, goals, and timing considerations.