At a time in history when it seems that every day we are experiencing historical events that have the potential to literally change the world around us, how do we, as communications professionals, break through the noise?
Read MoreQUESTION: What is sweeps and how does it affect television coverage? ANSWER: Start bracing yourself for ratings-grabbing segments, sensationalized series on hidden dangers, guest stars from network programming - basically any news that will help boost audience numbers.
Read MoreIt’s happened to all of us. You’ve come up with a great idea for an event b-roll package that the client has bought into – a giant Baked Alaska in the middle of Times Square that will be devoured by the remaining members of One Direction just before they break up.
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