A Public Service Announcement That Moves the Needle
Your Public Service Announcement Matters
A Public Service Announcement (PSA) catalyzes change. These short, powerful segments air during donated ad time across TV, radio, digital and out-of-home platforms, making them one of the most effective ways to educate, inspire, and drive action. Whether your cause concerns health, safety, education, or social justice, a well-crafted PSA ensures your message reaches the right people at the right time.
Public Service Announcement Results You Can Measure
Boom’s public service announcements consistently deliver high return on investment, averaging $3-5 million in donated ad value per month, but consider that beyond the ROI, are insights.
There is no guessing how your public service announcement performed – our custom dashboards provide detailed analytics, including:
Total airings
Audience reach
Ad value metrics
Demographic heat maps
Market-specific performance
Boom’s Public Service Announcement Offerings
TV and Streaming PSAs
Designed for both traditional and digital streaming platforms, ensuring maximum visibility.
Boom’s Public Service Announcement Offerings
Radio PSAs
Targeted messages crafted for terrestrial and digital radio audiences.
Boom’s Public Service Announcement Offerings
Out-of-Home PSAs
High-impact ads placed on billboards, transit shelters, and more to engage on-the-go audiences.
Boom’s Public Service Announcement Offerings
Bilingual and Multilingual PSAs
Custom content for Spanish-speaking and other non-English audiences.
Boom’s Public Service Announcement Offerings
Digital/Social/Owned Media Content
We’ll make sure you have assets for your entire media strategy.
Client Raves
Don’t just take our word for it. Here’s what our clients say:
“Joni and Julia have done amazing work getting both of our PSAs out, including on national networks, during the Olympics, and Jeopardy. The team created a strategy to reach people with Parkinson’s where we don’t have physical footprints, and we’ve been able to track new calls to our Helpline based on people who’ve seen the PSAs. With Boom, we’re making a real difference reaching people with Parkinson’s we haven’t connected with before. The results are incredible. Thank you!”
“Boom has been an incredible partner to us from the first day we started working together. Incredibly strategic, knowledgeable, responsive and most importantly – they deliver results that continue to exceed our expectations time after time! We are so fortunate to have such a strong, successful partnership with the amazing Boom team.”
“Boom Broadcast has been one of the Entertainment Industry Foundation’s most invaluable partners in the PSA space. They’ve enabled us to do things bigger, better and faster. Because of their efforts, our programs and campaigns have reached millions of more people, and generated 10s of millions of dollars more impact. ”
“Working with Boom Broadcast has been a pleasure. The team is incredibly thorough, ensuring no detail is overlooked. They take the time to ask the right questions and walk us through the resources. Throughout the entire campaign, they are continually pitching the pick-up of our PSA, always seeking to expand our reach into new markets, making the entire process seamless and maximizing our results.”
Examples of Public Service Announcements That Inspired Action
Boom has worked with leading nonprofits to create PSAs that drive real-world impact:
Colorectal Cancer Alliance - “But…stuff” has aired over 190 million times and momentum has not waned over 20 months!
DonorsChoose - “Spark a Brighter Tomorrow” out the door in its first month has media support to the tune of 10,000 airings and over $2.7M in ad value!
USO - “We’re With Them” has been embraced by TV, Radio and out of home media generating over 900 million impressions.
Stand Up To Cancer - “She Stands Up” has aired over 53,000 in the U.S.
Parkinson’s Foundation - “Better Lives, Together” has generated over $65M in ad value between TV & Radio
Kids Mental Health Foundation - “From The Yellow Couch” has been seen or heard over 600 million times
Let’s Get Started on Your Public Service Announcement Campaign
Ready to turn your cause into a movement? Whether amplifying a local initiative or driving national awareness, Boom is your partner for impactful, results-driven PSAs.
Let’s work together to make your message matter to the masses.
FAQs about Public Service Announcements
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A Public Service Announcement (PSA) is a short, impactful message aired during donated media time to educate or inform the public about important issues. PSAs are typically produced by nonprofit organizations or advocacy groups and aim to drive awareness and action on causes that matter.
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Creating a PSA involves several key steps:
Identify your core message, audience, and call to action (what do you want your audience to do?).
Conceptualize and script a concise and compelling narrative.
Produce high-quality visuals and soundbites.
Distribute the PSA to relevant media outlets.
Track airings, audience reach, donated media value and evaluate impact using detailed analytics.
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We specialize in:
Video PSAs
Audio PSAs
Out-of-home PSAs (billboards, transit, etc.)
Bilingual and multilingual PSAs
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Unlike traditional advertisements, PSAs focus on educating the public rather than selling a product or service. They run during donated ad time and must be created by or in partnership with nonprofit organizations.
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Our PSAs consistently rank in the top 10 for ROI, thanks to our hands-on approach, high-quality production, and deep media relationships. We don’t just create content—we ensure it gets seen by the right audience for maximum impact.
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There are many variables to producing and distributing your PSA. Give us a buzz and we can get specific about how we can create a campaign that translates to success as defined by you and your mission.
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There are many variables to producing and distributing your PSA. Give us a buzz and we can get specific about how we can create a campaign that translates to success as defined by you and your organization.