Campaign Summary
CODE RED FOR HUMANITY
The UN Secretary-General has called the climate crisis a “CODE RED FOR HUMANITY.”
It's now or never to address the climate crisis. The truth is, the planet will survive, we, however, may not. The message to the world? DON’T CHOOSE EXTINCTION!
The United Nations Development Programme (UNDP) is emphasizing this urgent message by literally bringing a dinosaur to the United Nations' headquarters to raise awareness of just how critical the situation is and urge climate action from global leaders
And, they also brought a dinosaur to their OOH PSA, which serves as a centerpiece of the agency's new 'Don't Choose Extinction' campaign. The goal of the campaign is to both educate and give voice to people worldwide. The world must step up on climate action if we are to succeed in keeping our planet safe for future generations.
This campaign is made possible through an advocacy partnership between UNDP, and the PVBLIC Foundation 501c(3), with the support of the Entertainment Industry Foundation 501c(3).
Go to www.dontchooseextinction.com for more information.
Campaign Assets
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