TV News and B-roll Receptivity... A Little Insight

You can view a “boom in the room segment” on broll here: http://boombroadcast.com/video_update.asp?video=2 While there will always be stations whose policy is to “never use outside produced content” - even those stations tend to pull in and use a package if the story is:

• newsworthy
• relevant to their viewers
• entertaining

Having said that, we try to approach every project by evaluating similar type packages history.  We look at:

• news value
• visuals
• spokesperson relevance