Broadcast and Digital Media Relations Specialists

Artfully Amplifying Your Message Via Earned and Donated Media

We are a group of seasoned professionals determined to engage with your team and extend your message - whether awareness for a cause or news that matters - to the broadest possible audience. We’ll strategize to identify the right tactic and tools for your campaign, then seamlessly execute the project as if we are part of your internal staff.

In today's reality of immediate access to any and all information – from social media to news programming to podcasts to streaming platforms – it is essential that your story, news or cause finds a way to cut through the noise and engage your desired audience, on multiple media platforms. To successfully engage and meet your audience where they are – we help you craft and deliver content in the right format, on the right platform, to the right audience.

Why Boom?

Because here there are not one-size-fits-all solutions. You’ve likely already crafted a campaign around your news, story or purpose-driven mission: the narrative. Now, how to connect that narrative with your intended audience? Television, radio, print and digital media are all mass media outlets reaching millions – a significant opportunity to broaden the reach of your message complementing your owned, paid and social media plan. At the strategy stage, we’ll home in on how we craft, then deliver the narrative to your desired audience via media tours, PSAs, news packages or good old fashioned one on one pitching.

Story + Strategy = Tactics

Based on the strategy along with new or existing assets, we’ll submit one or more tactics for your consideration:

Satellite Media Tour (SMT)
Radio Media Tour (RMT)
Online Media Tour (IMT)
Radio News Package (RNR/ANR)
Television News Package (Broll/VNR)
Public Service Announcements on TV, Radio, Out of Home (PSA)
Custom Media Relations – publicity - pitching
Content creation – video – audio

Make it Go Boom!

Our dedicated project team will drive your strategy and tactics from planning, production, pitching, placement through tracking and reporting in order to deliver the key performance indicators specific to your campaign.

Seasoned Professionals

Boom launched in 2004, building on over 10 years already in this niche. We know what works, and our clients are proof. Come on in, dig in, let us make your next campaign great.

Whatever your unique objectives, you can be sure that we will work to meet or exceed expectations from planning to implementation to results. We are a vested partner in the success of your campaign. Just ask our clients.

Meet The Boomers

We focus our services in the nonprofit space on NGOs, non government organizations that are purpose-driven and incredibly diverse: from searching and finding cures to the most insidious cancers, to amplifying the need to understanding long-Covid, to preventing gun violence, to ending AIDS in our lifetime. We are immersed and vested in these campaigns as deeply as our clients. We have secured over literally billions of dollars in donated media for our clients over the last 20 years. View recent PSAs here. And drop us a note to discuss metrics and ROI delivered.

From amplifying awareness, to news that affects us all, our content placement services extend to securing true earned media on local TV and radio network affiliates, cable, streaming and terrestrial radio stations and digital/online news outlets. Stories as necessary as tax tips, new treatments/FDA approvals, and resources and tools to help real people with real challenges, find support. We are successful because of our years of cultivating trusted relationships with media. View recent media tour segments and news features here.

View More Work