To be effective, your news or event announcement needs to reach all media.
Boom will work with you, as an extension of your media relation's team, to determine what visuals, soundbites, graphics or other content is most appropriate to tell your story. We'll work with you to produce the right content, for the right outlet – whether that means working with existing assets, editing from other sources or producing new content.
Regardless of the outlet, Boom is here to help you get that story told, at the right time, to the right audience, via the right outlet.
BROADCAST NEWS RELEASE
When you have a visual story that is breaking, event-oriented or straightforward, you will want to offer b-roll to broadcast and online outlets. From production to feed and notification to aggressive media relations – Boom does everything to ensure your news package is a success.
RADIO NEWS RELEASE
When a visual element is not critical to your story, a Radio News Release (RNR) may be the right tactic to get your message heard. Boom will script, produce, distribute and report results for your RNR. And, we will build distribution based on client objectives and message to reach your target audience.
MEDIA FULFILLMENT PACKAGE
Whatever your industry – stock visuals of your product, service, company, key executive soundbites as well as 3rd party expert soundbites should be a core element of our PR arsenal. Once we can evaluate your needs, we'll provide a specific budget, timeline, and expert producer and crew to pull it all together seamlessly.
We'll first evaluate your interview angle, topic and spokesperson. Timing is also a key factor when evaluating your interview opportunity. We'll help determine which interview tactic is the right fit for your spokesperson, and story making sure your project is a booming success.
Boom's team of experienced publicists – each with no less than 10 years experience – will reach out to television newsrooms, radio stations and online outlets to book a successful tour in the markets and on the media that are important to you. Simultaneously we'll handle every aspect of production – whether in-studio, in market or via phone. At Boom, we know that this experience is as important as the end result.
Tracking and Reporting
We know that ultimately, measurement is the key that helps gauge the effectiveness of your campaign. Our detailed status and results reports not only provide key metrics on the media outlets you've landed, but also links, clips and details and status on pending placements.