A Media Tour is a series of one-on-one interviews, usually conducted on one day with broadcast media – on television, on radio and online – to promote your brand, cause or campaign.
Satellite Media Tours (SMT): Satellite media tours are extraordinarily effective and efficient with interviews across all broadcast mediums – television, radio and Internet. As a part of your team, Boom will work closely with you to craft a results-driven segment that will resonate with producers, bookers and bloggers. And, whether your tour is from the top of an aircraft carrier or in-studio – Boom will help create the set that fits your segment and highlights your message.
Radio Media Tours (RMT): A radio media tour is one of the most cost-effective tactics in terms of reach, network penetration and targeting audiences. So whether you have a news, consumer feature or entertainment story, a Boom radio media tour will help you to gain exposure for your message and extend the reach of your campaign.
Internet Media Tours (IMT): Do you have niche audience you want to reach? Whether mommy bloggers, fashionistas or a mainstream audience– an Internet media tour (IMT) can reach YOUR audience with YOUR message. A Boom IMT is a series of interviews conducted via phone, in-studio, or via satellite or Skype – depending on your story, visuals and budget.
Ground Tours/In-Market Tours (GMT): Looking to reach top markets or only those few markets that are meaningful for your message? An in-market ground tour can encompass all media in the market – print, television, radio and internet – and get your message directly to those that mean the most to you.
We’ll first evaluate your interview angle, topic and spokesperson.Timing is also a key factor when evaluating your interview opportunity. We’ll help determine which interview tactic is the right fit for your spokesperson and story – making sure your project is a booming success.
Boom’s team of experienced publicists – each with no less than 10 years experience – will reach out to television newsrooms, radio stations and online outlets to book a successful tour in the markets and on the media that are important to you. Simultaneously we’ll handle every aspect of production – whether in-studio, in market or via phone. At Boom, we know that the experience is as important as the end result.
Tracking and Reporting
We know that ultimately, measurement is the key that helps gauge the effectiveness of your campaign. Our detailed status and results reports not only provide key metrics on the media outlets you’ve landed, but also links, clips and details and status on pending placements.