“It’s all about content.” That is the marketing mantra of the day. From our perspective, it’s ALWAYS been about content: news, interviews, visuals and soundbites. The question is still, WHAT is the content and HOW do you engage your audience WHERE they are looking?
Engaging a viewer or influencer with your content online requires the same strategic approach as successfully placing your content on broadcast news: strategic planning for producing your content, as well as a distribution strategy that targets media that is ideally suited for that content. We’ll bet that you have content living a lonely existence somewhere online or (we hate to imagine) on a shelf. Boom takes your content from static to dynamic, focusing on engagement and relationship building in the social and online space.
Are we producing new content or is there existing content? Are we executing another tactic for the campaign that might allow us to produce new content? Who is your audience and what is the call to action? These are the first questions we’ll ask when we begin working with you to develop a successful online campaign.
Our online media promotion doesn’t stray far from our core expertise: media relations. We are not syndicating, spamming, or trolling to place your content. We’re pitching your story – and maximizing any and all assets associated with that story: video content, a call to action or website, a spokesperson, article, or infographic. We’ll build a strategy, a media list and get your content seen and heard.
Tracking and Reporting
Metrics. Analytics. Results. Boom utilizes the most updated and available metrics to report results.