• Boom in the Room Boom in the Room Become an expert with Boom in the Room
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  • The Work The Work PSA Case Study: Leukemia & Lymphoma Society
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When you work with Boom, you’re partnered with a team of seasoned broadcast public relations professionals who understand there is no "one-size-fits-all" when it comes to getting your message on air.


Today I ran over my laptop with a 10,000 pound Ford Excursion.  Fortunately, it was partially protected by a heavy duty roller bag, but nonetheless, I ran it over.  The string of emotions that set in when our technology is threatened is overwhelming:  panic and paralysis being primary, often followed by frenzy.  Face it — we’re crazy when it comes to our devices.

What do we do when we can’t find the remote?  For 10 minutes, we frantically search, crawling under couches and hurling cushions (versus just walking over and turning on the TV of course).  And when our cable or satellite goes out?  Phone is glitching?  Wireless is slow?   Arrrrggggghhhhh-gravation!  On the worst days, I’ve felt tempted to toss my laptop right out the window so that I can watch it hit the pavement below and splatter into a thousand pieces.  I have thought, “That would feel sooooo good.” But then I’d be like, “Oh crap I just destroyed my livelihood.” That is crazy.

And when we do lose the technology completely — oh boy.  Who has dropped their phone in, er, a certain bowl of “water”?  (A fellow Boomer has actually put hers through the washing machine).  Our top priority urgently becomes getting it replaced.  So we clear our entire day to do exactly that and hours later, we’re giddy to get home and program our new device.  That is, until we have to re-input all our SMTPs and POPs and SIMs (what do all those stand for anyway?).

By the way, when this happened to me, the first question my boss asked me was “Did you back up?”  At first I thought, well of course I backed up – that’s how I ran it over.  But then I realize she was asking me if I backed up my data, and fortunately I had the night prior.  Exhale, big cheese.

Funny thing is…you think when you share your crazy damaged device story, people will be mortified.  But instead, it’s “Oh I’ve been there…” and they proceed to share their story, which kind of builds you up because you realize you aren’t the only absent-minded, careless or clumsy person on earth.  Whew, what a relief.

The bottom line is that we never know what blooper is around the corner.  We’re all flawed and fallible and our technology most certainly is.  But when things go wrong — especially around the holidays, when we so want everything to be “just perfect” — let’s try not to let our crazy show.  Instead, maybe take a breath, find a glimpse of humor in the situation and know that devices can be replaced, but time and relationships can’t.

At this time of year, Boom is particularly grateful for the relationships we’ve built over the years with our clients, many of whom we now call friends.  Thank you for 10 amazing years – not all of which have been 100% flawless or infallible on your side or ours.  But know one thing for certain: we’re crazy about you.  Happy Thanksgiving.

What’s your device disaster story?  Share it with us.

“Content, content, content” has replaced “location, location, location” as the buzzword de jour. Compelling content is what we need to populate our websites, social media pages and internal comms channels to keep stakeholders engaged with our organizations. We churn it out, but face it…some weeks we look up to find our wells running dry and need to prime the proverbial pump.

One commonly overlooked source of solid content is conferences and conventions. Medical, consumer product, technology, food/beverage or otherwise – all can be a treasure chest of interviews and video footage to use in a variety of ways for many months following the meeting.

Think about it:  in-demand thought leaders and key stakeholders all in one place at one time with the backdrop and excitement of a credible, third-party event?Take full advantage!

Certainly, planning ahead will get you the most mileage at the lowest cost – you can book a production crew and a suitable place at the conference site or nearby hotel to conduct scripted interviews with spokespersons, internal leaders/execs as well as capture product demos. But even an impromptu scheduling of a crew to shadow you around a conference can give you hours of material to package and fulfill your content marketing strategy. If nothing else, consider all that footage as “content reserves” to tap into when you’re running short on material to trickle out or to complement other PR/marketing activities.

And don’t forget to package existing content ahead of time to use while you’re at the conference (e.g., video to broadcast on a loop from your booth, or to show prospects on your iPad) and if you have breaking news or something innovative to share, consider conducting a media tour right from the conference.

You may have missed this opportunity for the fall conference season, but don’t get caught leaving content on the (conference) table in the spring! Boom has extensive experience working these events. Contact your rep for a complimentary brainstorm now on ways to make the most of your next conference or convention. Think of it as a gift to yourself that will keep on giving.

coffeelady_colorAhhhhh, the splendor of fall:  cooler mornings, falling leaves, football, pumpkin spiced lattes, salted caramel mochas, spiced chai…

Wait, what?  Now we’re marking seasonal milestones by the change in Starbucks drink flavors?  (In my best Charlie Brown voice), “Good grief — we’ve officially become a Starbucks society.”

Well it’s no wonder.  After all, we spend so much time there.   For me, Starbucks is like my second office, especially when I travel.  I have meetings there, I plug in there, I unwind there.   Wireless, caffeinated bliss.

In fact, when I’m not there, I kind of wish I were there or I find myself wanting something from there.  Something in a tall, warm, cozy cardboard cup of comfort!  It’s almost as if I’m … addicted.   Which got me thinking:  Could Starbucks be the millennial form of smoking?  Let’s see:

  • We crave it.
  • It feels good just to hold it.
  • We usually leave the office to have it; some of us even “sneak” it.
  • We’re grumpy when we don’t have it.
  • We’re pretty sure it’s bad for us.
  • What used to be filtered, menthol, slim is now decaf, skinny, no whip.
  • It’s about a $5-a-day habit.

So there you go.  Starbucks is the new cigarette.  The good news: there’s no second-hand mocha.  What a relief.

Consider Boom for a project this fall and coffee is on us!

Boom Broadcast Hires Healthcare Heavyweight for Business Development

 Susan Sikora tasked with growing business of fast-growing southeast region and lending expertise to clients nationwide as Boom celebrates 10 year anniversary

Boom Broadcast, a specialty provider of broadcast and online media relations services, has hired Susan Sikora as senior vice president of business development. The appointment was announced by Barbara Gutjahr and Joan Winker, co-founders of Boom.

Based in Raleigh, NC, Sikora is an award-winning communications strategist and business development expert. She has more than 20 years experience counseling some of the world’s largest companies in the full spectrum of communications – having held senior management roles in the agency, corporate, nonprofit and broadcast PR services sectors. Most recently, Sikora comes from Conduit Health Communications, which she founded in 2008 following a six-year tenure in global PR at pharmaceutical giant GlaxoSmithKline.

In her new role as Boom’s SVP, Sikora will focus on business development as well as new marketing initiatives for the agency and its clients. All Boom clients and prospects will be able to tap into Sikora’s strengths including her expansive health care experience as well as her expertise in strategic planning and alliance building.

“In light of our recent 10-year anniversary, Boom made a proactive decision to build our services, staff and reach,” says Joan Winkler, co-founding partner of Boom.  “We realized Susan was a perfect addition to our firm. She has the expertise, enthusiasm and client relationships to take Boom to new levels of success.”

Raleigh is the second-fastest growing city in the U.S. in terms of population and economy according to Forbes.  And, other southeastern cities that will be under Sikora’s outreach include Charlotte, Atlanta and Houston, which also rank high on the Forbes list.  These areas are a hotbed for healthcare and technology companies that can benefit from PR solutions that Boom can offer.

“Susan will also boost the presence of Boom in the Washington, D.C. area where we see an opportunity to work with more associations and public health organizations to help them achieve their communications goals,” says Barbara Gutjahr, co-founding partner of Boom.  “We’re beyond thrilled to have Susan and all her experience on board with Boom.”

See a full biography with fun facts for Susan at http://boombroadcast.com/about/bios/. Susan can be reached at susan@boombroadcast.com.

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