Meet this month’s feature for Boomer of the Month – Suzie Raven, manager, Public Service at the National Association of Broadcasters (NAB). Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. When asked to describe herself in ten words or less, she humbly stated: Helps broadcasters, non-profits and media companies spread positive messages. Read on for more great reasons you would want to have dinner with Suzie:
1. What was the last picture you took with your phone? My view of the field during a recent game at Nationals Stadium.
2. If you could only have one meal for the rest of your life, what would that meal be? Sushi – specifically, unagi.
3. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? My least favorite jargon: during in-person meetings, people say “Let’s talk offline.” By definition, in-person meetings are offline.
4. If you could choose any other profession what would it be? Why? I would love to be a photographer for National Geographic so I could travel to remote, exotic places.
5. If you could only use one social media platform what would it be? Why? Twitter. I’m always finding something new in my neighborhood – even while I’m following news from around the world.
6. What was the last book you read? Would you recommend it? Eyes of a Child by Richard North Patterson. Yes, it was engaging. There was a twist at the end that I didn’t anticipate.
7. What television show is your guilty pleasure? Daria – I have the entire series on DVD. I love her snarky humor.
8. What ability would you want to have that you don’t currently possess? Do superhero abilities count? I would love to be able to read minds.
9. What famous person do people tell you that you most resemble? Do you take it as a compliment? I’m half-Egyptian, so I dressed up as Cleopatra one year. I’m a dead-ringer for her.
10. What is the oddest food item you have ever eaten? I ate guinea pig in Peru. It sounds cliché, but it actually tastes like chicken, but more juicy.
Meet this month’s feature for Boomer of the Month – Victoria “Tora” Vinci, Public and Media Relations Manager, Cleveland Clinic – who when asked to describe herself in ten words or less eloquently stated: Shares incredible stories about individuals who save lives.
There are so many reasons we love working with Tora – but one that stands out is her unflinching devotion to the 1980’s Helen Hunt/Sarah Jessica Parker classic Girls Just Want to Have Fun. She has been on a quest for a Dance TV t-shirt for years – so if you happen to know where we can get one please share!
Read on for many more reasons you should get to know Tora!
1. What was the last picture you took with your phone? A picture of my chocolate lab, Maggie (along with the other 200 photos on my phone of her!).
2. What is the best compliment you ever received? That I make things happen!
3. If you could wake up tomorrow as someone else – who would you be and what would you do? I would be Mary T. Meagher and swim in the Olympics.
4. If you could only have one meal for the rest of your life – what would that meal be? Pizza.
5. If you could choose any other profession what would it be? Why? Although I love my field, public relations, I would choose being general manger of a professional sports team. I would enjoy the challenge of judging talent and matching that talent to my vision of teamwork, camaraderie and on the field success.
6. If you could only use one social media platform what would it be? Why? Instragram. Growing up I took a lot of photos and I have countless photo albums so having one digital picture platform is perfect for me!
7. What television show is your guilty pleasure? I have many but the one that fits best is the Bachelor/Bachelorette.
8. What famous person do people tell you that you most resemble? Do you take it as a compliment? Elaine from Seinfeld, yes I do – she is confident, funny and straight forward!
9. What advice would you give to your teenage self? Know what you want and go after it! If you don’t give up, you can’t fail.
10. What is the oddest food item you have ever eaten? I would have to say I am the pickiest eater I know, so for me it would be asparagus.
Every month (or so) Boom will feature someone who works with Boom who we think is fabulous and ask them ten questions that will give you some insight into who they are, how they think and what them makes tick.
This month’s feature is Donna Crafton Montgomery, AVP Client Services DMX Engage – who when asked to describe herself in ten words or less quickly replied: Tenacious extrovert passionate about people and problem solving. A Marketer!
Read on for more reasons we love Donna!
1. What was the last picture you took with your phone? Selfie with my kids at the park – they are selfie obsessed so we have fun with it!
2. Best compliment you ever received? “You’re a lot like your mother.
3. If you could wake up tomorrow as someone else – who would you be and what would you do? So many I could name, but at the top of the list today would be Ariana Huffington. She is smart, tough, a mother and is non-wavering in her beliefs. I’d host a fabulous dinner party with my favorite 20 people from her Rolodex.
4. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? I say “integration” more times than I can count each week, but I won’t stop any time soon. My team helps clients make sense of not only all of the technology available today to us as marketers, but to the bigger picture of what business challenge we are trying to help them solve. It’s easy to make these things complicated, so our job is to simply their work and that happens through smart integration strategies. Synergy is my least favorite. And when people “leverage synergies” it’s even worse.
5. If you could choose any other profession what would it be? Why? A sculptor, I love art and am inspired by artists. I’m also intrigued by change. The most notable moments in my career have been times of transition, and when I saw an off-ramp, I was inclined to take it whether I knew where I was headed or not.
6. What was the last book you read? Would you recommend it? I read more columns and feature stories than books these days. I’m also completely addicted to CBS Sunday Morning…the content, the delivery…old school journalism at its best. I think it’s my way of rebelling slightly with the digital world we’re forced to engage with every minute of every day.
7. What television show is your guilty pleasure? Scandal. So smart and I have to stay focused to keep up. It’s a challenge for me to sit still, so anything that can accomplish that must be really good.
8. What famous person do people tell you that you most resemble? Do you take it as a compliment? Sandra Bullock. Of course!
9. What advice would you give to your teenage self? Talk less and listen more. This applies too much in my business today, too. We should all listen more.
10. What is the oddest food item you have ever eaten? Chocolate covered grasshopper. 5th grade science fair – to impress a boy.
QUESTION: What are sweeps and how do sweeps affect television coverage?
ANSWER: Start bracing yourself for ratings-grabbing segments, sensationalized series on hidden dangers (that will likely kill you), guest stars from network programming and basically anything to help boost audience numbers.
The reason you will see more stunt-news casting and “very special” episodes of your favorite primetime drama is because sweeps are the largest deciding factor for determining local ad rates (not so much national rates that are gathered yearly) and thereby the revenue of the local newscast – which gives stations a huge incentive to get those ratings as high as possible using any means necessary.
You may not have heard the old newsroom adage, “if it bleeds, it leads,” but it never may be more true than when it comes to sweeps periods.
So what does this mean to you and how does it affect your story making it on air? Because of sweeps, local television news programs have less airtime that can be dedicated to sponsored content and are much more picky during these periods as to what type of segments they will book.
There are four sweeps periods every year – February, May, July and November. But, generally the May and November are considered to be more important – followed by July and then February.
You don’t have to avoid sweeps periods at all costs – but certainly if it is not necessary to your message that the story to out during sweeps you may want to consider choosing another more “friendly” time to book your interviews.
But don’t fret – there is hope should you need to get your story on air during sweeps. To counter the challenges of booking during sweeps be sure to get out there early with your story. Usually the optimum lead time for a satellite media tour pitch is 6 weeks – but during sweeps that changes to about 8 weeks. The earlier you are able to start outreach the better you are to beat the competition to the punch.
And, as always be sure to make your segment stand out. This is never more critical than during a sweeps period. Think celebrity spokesperson (as long as the celeb fits the message), novel tips and fun twists on dull topics so that your segment stand out and be sweeps worthy.