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When you work with Boom, you’re partnered with a team of seasoned broadcast public relations professionals who understand there is no "one-size-fits-all" when it comes to getting your message on air.

Yes, there are now thousands of videos uploaded to YouTube every minute. But that doesn’t mean that YOUR video content should not and could not be seen by thousands: Your SM program likely includes devoted followers, and your campaigns and efforts are adding to that number constantly (hopefully!) But what about your Video Content? Your YouTube channe? Are they getting as much attention? According to ReelSEO:

YouTube Optimization = Quality + SEO + Community

The best piece of advice that I can give for optimizing video on YouTube, is that, it is NOT about metadata and text alone. It is no longer enough to rely on titles, descriptions, and tags for getting videos ranked. This may still work for very long-tail keyword queries, but there are now many different YouTube ranking factors, both on-page and off-site. YouTube optimization, especially for competitive keyword phrases – it is about a combination of 1. creating quality, compelling video content 2. publishing using SEO best practices, and 3. engaging with the community, both within as well as outside of YouTube.

So you’ve got your social media sites up and running: you’re on and actively populating Facebook. Your Twitter profile is active and your dedicated staff is tweeting regularly. Your YouTube channel is up and you post all your videos there…but wait – is anyone _actively managing your video channel?_ Seems to us that Facebook and Twitter get all the love lately!

Yes, your YouTube channel should be staying relevant. How? First, you should actively promote each video you post. If you’re not, you should be talking to Boom about Online Content & Conversation (OCC.) We’ll aggressively promote all new videos you post. But then what? What about your channel overall? Well, if you’re not keeping your Channel fresh, interesting, and optimized, then after each video promotion your traffic and that presence will drop – so what’s the solution?

Enlist Boom to promote your YouTube Channel on an ongoing basis. OR Let us kick start the process to make sure this let of your Social Media plan is as strong as the other communities you are working so hard to keep relevant and fresh. Here’s what Boom can do for you:

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IN THE BOX – Don’t forget to check Boom’s Weekly In The Box update for detailed calendar events, and the latest on what’s making air on broadcast news/talk outlets. Not subscribed? Link here to sign up.

Thought For The Day…

In short, in life, as in a football game, the principle to follow is: Hit the line hard; don’t foul and don’t shirk, but hit the line hard!” -Theodore Roosevelt, The Strenuous Life (1900)

Recently, we’ve seen, and are often asked, about “what guarantees” we have for placements. From broadcast TV news, to radio, to Online. The irony is, of course, that traditionally, PR’s ability to place “earned media” or editorial coverage, has no guarantees – that’s why it’s PR and not advertising.

Of course, with an ever-evolving news and online environment, there is an increased pressure to deliver eyeballs, and the idea of a guarantee can be attractive.  And, it must be said – a quality placement for pay, should be considered when the end result may be a strong, valuable airing or mention on or within a reputable program, outlet or publication. So, how do you know what you are getting when you hear “we guarantee results?”  More and more often, we are  including “earned + paid” media in your plans – is it the right approach?  Here are a few guidelines from Boom:

1. Do your homework.  Ask for details on the guarantees:

  • What, exactly, does the guarantee represent? Usually, this is a buy on a station or outlet. It may be worthwhile as long as the client is getting what they signed on for: content that runs during editorial air-time, and is or can be perceived as editorial and not pure advertising.
  • What outlets are represented? Get a station list and, if possible, audience or impressions for that media outlet.
  • Who do they reach? Ask for audience, or impressions associated with the outlet.  Is the viewership Nielsen rated? Is it cable? Is it a digital station associated with the main  outlet?
  • When/where does it air or run and how is that verifiable?

2. How does the buy affect your budget and is the return on investment worth it? You may be better off going with a true earned media tactic on news radio versus a buy on television that only airs on lesser cable outlets.

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