Boom Broadcast Hires Healthcare Heavyweight for Business Development
Susan Sikora tasked with growing business of fast-growing southeast region and lending expertise to clients nationwide as Boom celebrates 10 year anniversary
Boom Broadcast, a specialty provider of broadcast and online media relations services, has hired Susan Sikora as senior vice president of business development. The appointment was announced by Barbara Gutjahr and Joan Winker, co-founders of Boom.
Based in Raleigh, NC, Sikora is an award-winning communications strategist and business development expert. She has more than 20 years experience counseling some of the world’s largest companies in the full spectrum of communications – having held senior management roles in the agency, corporate, nonprofit and broadcast PR services sectors. Most recently, Sikora comes from Conduit Health Communications, which she founded in 2008 following a six-year tenure in global PR at pharmaceutical giant GlaxoSmithKline.
In her new role as Boom’s SVP, Sikora will focus on business development as well as new marketing initiatives for the agency and its clients. All Boom clients and prospects will be able to tap into Sikora’s strengths including her expansive health care experience as well as her expertise in strategic planning and alliance building.
“In light of our recent 10-year anniversary, Boom made a proactive decision to build our services, staff and reach,” says Joan Winkler, co-founding partner of Boom. “We realized Susan was a perfect addition to our firm. She has the expertise, enthusiasm and client relationships to take Boom to new levels of success.”
Raleigh is the second-fastest growing city in the U.S. in terms of population and economy according to Forbes. And, other southeastern cities that will be under Sikora’s outreach include Charlotte, Atlanta and Houston, which also rank high on the Forbes list. These areas are a hotbed for healthcare and technology companies that can benefit from PR solutions that Boom can offer.
“Susan will also boost the presence of Boom in the Washington, D.C. area where we see an opportunity to work with more associations and public health organizations to help them achieve their communications goals,” says Barbara Gutjahr, co-founding partner of Boom. “We’re beyond thrilled to have Susan and all her experience on board with Boom.”