• Boom in the Room Boom in the Room Become an expert with Boom in the Room
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  • Boom in the Room Boom in the Room Become an expert with Boom in the Room
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When you work with Boom, you’re partnered with a team of seasoned broadcast public relations professionals who understand there is no "one-size-fits-all" when it comes to getting your message on air.


Today I ran over my laptop with a 10,000 pound Ford Excursion.  Fortunately, it was partially protected by a heavy duty roller bag, but nonetheless, I ran it over.  The string of emotions that set in when our technology is threatened is overwhelming:  panic and paralysis being primary, often followed by frenzy.  Face it — we’re crazy when it comes to our devices.

What do we do when we can’t find the remote?  For 10 minutes, we frantically search, crawling under couches and hurling cushions (versus just walking over and turning on the TV of course).  And when our cable or satellite goes out?  Phone is glitching?  Wireless is slow?   Arrrrggggghhhhh-gravation!  On the worst days, I’ve felt tempted to toss my laptop right out the window so that I can watch it hit the pavement below and splatter into a thousand pieces.  I have thought, “That would feel sooooo good.” But then I’d be like, “Oh crap I just destroyed my livelihood.” That is crazy.

And when we do lose the technology completely — oh boy.  Who has dropped their phone in, er, a certain bowl of “water”?  (A fellow Boomer has actually put hers through the washing machine).  Our top priority urgently becomes getting it replaced.  So we clear our entire day to do exactly that and hours later, we’re giddy to get home and program our new device.  That is, until we have to re-input all our SMTPs and POPs and SIMs (what do all those stand for anyway?).

By the way, when this happened to me, the first question my boss asked me was “Did you back up?”  At first I thought, well of course I backed up – that’s how I ran it over.  But then I realize she was asking me if I backed up my data, and fortunately I had the night prior.  Exhale, big cheese.

Funny thing is…you think when you share your crazy damaged device story, people will be mortified.  But instead, it’s “Oh I’ve been there…” and they proceed to share their story, which kind of builds you up because you realize you aren’t the only absent-minded, careless or clumsy person on earth.  Whew, what a relief.

The bottom line is that we never know what blooper is around the corner.  We’re all flawed and fallible and our technology most certainly is.  But when things go wrong — especially around the holidays, when we so want everything to be “just perfect” — let’s try not to let our crazy show.  Instead, maybe take a breath, find a glimpse of humor in the situation and know that devices can be replaced, but time and relationships can’t.

At this time of year, Boom is particularly grateful for the relationships we’ve built over the years with our clients, many of whom we now call friends.  Thank you for 10 amazing years – not all of which have been 100% flawless or infallible on your side or ours.  But know one thing for certain: we’re crazy about you.  Happy Thanksgiving.

What’s your device disaster story?  Share it with us.

photo 4

I always had an attraction to big rocks. At each home I owned, I was lured to a rather large rock by my house, where I would sit on and think. I made it a place where my daughter and I could talk. We called it our “special rock.” It was a sacred and safe place. Today, my now 8-year-old asks to talk on our rock when she has a question. Cool, I think. Weird, to others…. 

Never knew why I was drawn to a rather large rock. At age 42, through yoga, I am learning that rocks actually help ground us. Who knew??? Anyone who knows me would agree that Shari definitely could use a little bit of grounding…. Maybe I should have sat on the rock longer! Hey, it’s never too late.

What I am learning as I train to be a yoga instructor – in my spare time – is that rocks actually are very spiritual places that help us become one with earth. Root ourselves. Apparently, sitting on a rock could help you find your own super power… apparently, everyone has one! It could help us find answers.

If you are unsure of your super power, take moments to sit in silence, on a rock!!!  All by yourself. Leave the phone in doors, no matter how hard that is. And, it is super hard because then I can’t see who texted me or posted a picture of their daughter in a cheering outfit on Facebook…and tell me how great their life is… blah blah blah….

Giving ourselves space and silence is a gift we give to our mind and souls…and let’s not mention to our clients and staff, all of whom will all gain clarity from our grounding since that’s where our creativity and our super powers come from. The ability to sit in silence and not feel anything. Just think. Letting our minds wonder. Some people call this being lazy. I call this creative idea generation… or using positive vibrations from a rock – earth – to be intuitive.

So, as the leaves turn colors and it gets darker earlier, I challenge my PR and marketing PEEPS to take time to sit on a rock and ground yourself, while there is still daylight. Think in silence. Away from the computer, away from the office. Maybe an answer will come to you….  maybe an answer that you didn’t know is even in question.

More soon on positive vibrations.

Keep them coming please!!

Boom Broadcast Hires Healthcare Heavyweight for Business Development

 Susan Sikora tasked with growing business of fast-growing southeast region and lending expertise to clients nationwide as Boom celebrates 10 year anniversary

Boom Broadcast, a specialty provider of broadcast and online media relations services, has hired Susan Sikora as senior vice president of business development. The appointment was announced by Barbara Gutjahr and Joan Winker, co-founders of Boom.

Based in Raleigh, NC, Sikora is an award-winning communications strategist and business development expert. She has more than 20 years experience counseling some of the world’s largest companies in the full spectrum of communications – having held senior management roles in the agency, corporate, nonprofit and broadcast PR services sectors. Most recently, Sikora comes from Conduit Health Communications, which she founded in 2008 following a six-year tenure in global PR at pharmaceutical giant GlaxoSmithKline.

In her new role as Boom’s SVP, Sikora will focus on business development as well as new marketing initiatives for the agency and its clients. All Boom clients and prospects will be able to tap into Sikora’s strengths including her expansive health care experience as well as her expertise in strategic planning and alliance building.

“In light of our recent 10-year anniversary, Boom made a proactive decision to build our services, staff and reach,” says Joan Winkler, co-founding partner of Boom.  “We realized Susan was a perfect addition to our firm. She has the expertise, enthusiasm and client relationships to take Boom to new levels of success.”

Raleigh is the second-fastest growing city in the U.S. in terms of population and economy according to Forbes.  And, other southeastern cities that will be under Sikora’s outreach include Charlotte, Atlanta and Houston, which also rank high on the Forbes list.  These areas are a hotbed for healthcare and technology companies that can benefit from PR solutions that Boom can offer.

“Susan will also boost the presence of Boom in the Washington, D.C. area where we see an opportunity to work with more associations and public health organizations to help them achieve their communications goals,” says Barbara Gutjahr, co-founding partner of Boom.  “We’re beyond thrilled to have Susan and all her experience on board with Boom.”

See a full biography with fun facts for Susan at http://boombroadcast.com/about/bios/. Susan can be reached at susan@boombroadcast.com.

Ruff day at work.

Ruff day at work.

Studies have shown that dogs in the office reduce stress, boost morale and increase productivity.  We couldn’t agree more!

Our dogs bring a positive energy to the Boom offices – though on occasion they have been known to interrupt a conference call by barking at the Fedex truck.  Even so, there is nothing better than having those cute little faces look up at you during a particularly “ruff” day at the office or nudging you for some love to put things into perspective.

Perhaps, the best coworker anyone can ask for is a dog – dogs are a willing sounding board, they remind you to take a break every once in a while and they understand the value of a good nap.


  • 8:00 AM:  Saunter into the office.
  • 8:15 AM: Spin around in circles until I find the exact perfect spot to lie down and get ready for a ruff day at work.
  • 8:30-10:30 AM: Power nap and chase rabbits in my sleep. #NAPTIME
  • 10:30 AM:  Bark at Fedex truck until I get told to stop #ICANDOWHATIWANT
  • 10:45 AM: Wonder what that clicking noise is she keeps making with her hands – will she ever find the time to scratch behind my ears?  Maybe if I beg or nudge her just a little. #BEHINDEARSCRATCH #WINNING
  • 11 AM – 1 PM:  Recharge batteries from hectic morning with powernap #2
  • I PM: Take walk, mark Boom territory and try to delay going back to office
  • 1:15 PM:  SQUIRREL!!!!!!!!
  • 1:30 PM: Is that lunch I smell?  Is she going to share?  What about me?  I haven’t eaten since the slop I got for breakfast.  So hungry.  Put ears back, look cute, open eyes wide and beg for treat.  Yummy!  #WORKSEVERYTIME
  • 1:45 PM:  Rawhide break.  #CHEWYCHEWYCHEWYCHEW
  • 2:15-2:30 PM:  To whom shall I bestow my belly today?  Who does not seem busy?  Yeah – that’s the spot. #BELLYRUBSARETHEBEST
  • 2:30-5:00 PM:  Finally! I get to rest before going home.  Only 3 naps today – not a record but not shabby. #LETSLEEPINGDOGSLIE

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