Screen Your Lungs Campaign Summary
Sample only. Not for reproduction.
Sample only. Not for reproduction.
Sample only. Not for reproduction.
Sample only. Not for reproduction.
Sample only. Not for reproduction.
The American Cancer Society, the American Lung Association, the GO2 Foundation for Lung Cancer, LUNGevity, and the National Lung Cancer Roundtable have teamed up with Genentech and are excited to announce the launch of the “Screen Your Lungs'' PSA campaign - aimed at saving lives by screening more people for lung cancer.
The Screen Your Lungs campaign seeks to transport our target audience back to a time-period when smoking was simply part of everyday life in order to motivate the at-risk population to get their lungs screened without attaching judgement to prior smoking history. This campaign is the first of its kind joint effort between Genentech and the top lung cancer patient advocacy groups to increase awareness about lung cancer screening.
Please help us motivate at-risk Americans to get screened by posting these creatives in your area through June 1, 2022.