• Boom in the Room Boom in the Room Become an expert with Boom in the Room
  • The Work The Work Sed perspiciatis unde omnis iste natus error voluptatem accusantum doloremque laudantium totam rem aperiam eaque ipsa quae ab illo inventore veritatis et doloremque laudantium.
  • The Work The Work Sed perspiciatis unde omnis iste natus error voluptatem accusantum doloremque laudantium totam rem aperiam eaque ipsa quae ab illo inventore veritatis et doloremque laudantium.
  • The Work The Work Promo Video produced for Crocs, Inc
  • Boom in the Room Boom in the Room Behind the Scenes in the Newsroom
  • Boom in the Room Boom in the Room Become an expert with Boom in the Room
  • The Work The Work
  • Boom in the Room Boom in the Room Behind the scenes on a remote SMT
  • The Work The Work Work caption can go here. Edit throught the Service Boxes in your dashboard.
  • testing testing http://www.youtube.com/embed/BO7q6v0oKAw
  • The Work The Work PSA Case Study: Leukemia & Lymphoma Society
  • The Work The Work News Package Case Study: Zynga's Farmville
  • The Work The Work Online Content Case Study: Chex, Cheerios, Seventh Generation
  • The Work The Work SMT Case Study: Glaxo SmithKline's Blueprint to Quit
  • The Work The Work Production Case Study: Crocs Soles United
  • Client Raves Client Raves Click above to see what clients are saying about Boom...
  • Client Raves Client Raves Click above to see what clients are saying about Boom

When you work with Boom, you’re partnered with a team of seasoned broadcast public relations professionals who understand there is no "one-size-fits-all" when it comes to getting your message on air.

Author Archives: Barbara Gutjahr

adamThe team at Boom has had the pleasure of working with Adam Scholder, managing director at Porter Novelli, for over 20 years (is that possible?)  We know that his first priority is his wife and daughters – yes, Adam is surrounded by women most of the time, maybe that’s why he works with Boom? Working together on stories from burgers and fries to beer and pizza…we look forward to many more collaborations. We think you’re the BoM Adam!

1.What was the last picture you took with your phone? Picture from the Foo Fighters concert last weekend at Wrigley Field.

2. If you could only have one meal for the rest of your life – what would that meal be? My wife’s homemade chicken soup.

3. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? Use the most – Net Net– Least favorite – Ping (in all its forms – noun, verb, etc.).

4. If you could choose any other profession what would it be? I’d love to be a butcher – hang out with people and cut meat all day.

5. If you could only use one social media platform what would it be? Twitter – I am an information junkie across sports, music, tech, books, movies, etc and Twitter gives me all the content I need.

6. What was the last book you read? Would you recommend it? Finders Keepers by Stephen King – Absolutely, Stephen King is a master storyteller, please don’t default to “he’s a horror writer” – check it out.

7. What television show is your guilty pleasure? Married on FX

8. What ability would you want to have that you don’t currently possess? I wish I was a better basketball player.

9. What advice would you give to your teenage self? Never stop reading and learning about the world around you.

10. What is the oddest food item you have ever eaten? Rattlesnake.

10524609_10154429828575043_6726110496959221012_n[2]

Meghan Butler is the Account Director at Arrow, a PR and branding shop in Austin devoted to the art of creative storytelling as a strategic business driver. Arrow consistently seeks to work with folks who do well by doing good. We met Meghan during her time at Seventh Generation and always look for the next opportunity to collaborate.

When asked to describe herself in 10 words or less, this is what we got: “Please give me coffee and tell me I look pretty.”

 We can’t say we disagree.

1. What was the last picture you took with your phone? I am staunchly anti-selfie, so naturally it was of something unexpected while traveling:

Screen Shot 2015-09-08 at 8.48.32 AM

2. Best compliment you ever received? “You’re fun. I want to bottle you up and take you everywhere I go. I’d call you Eau de Meghan.” Author’s note: I get that this sounds creepy, but it’s totally not.

3. If you could wake up tomorrow as someone else – who would you be and what would you do? It seems like the obvious answer would be the President or that one doctor who’s working to prevent the next pandemic. But really, I’d want to be Amy Schumer on a good day. I assume that all comics are sad clowns on the inside, but I suspect that she’s just like the rest of us. I’d get up and do brunch until an unacceptable hour, then proceed to photobomb unsuspecting tourists all while gallivanting with my famous comic friends.  

4. If you could only have one meal for the rest of your life – what would that meal be? I would go to La Fonda San Miguel in Austin, Texas and order the chile con queso, sopa de elote, tacos al pastor, coffee toffee pie and a side of cardiac defibrillators.

5. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? Playing Catchphrase Bingo in long meetings is always fun. “Circle back,” “circle the wagons” and “let’s parking lot that” are repeat offenders. They make having a serious conversation very difficult.

6. If you could choose any other profession what would it be? Why? I would be an ER nurse in a Level 1 trauma center, or a secret agent. It’s a tough call. OR I would be a secret agent that has to pose as an ER nurse. (ß That’s actually a brilliant solution to classic indecisiveness, if I do say so myself.)

7. What was the last book you read? Would you recommend it? I really like memoirs of people in extraordinary circumstances, whether or not they’re famous. Smoke: How a Small-Town Girl Accidentally Wound Up Smuggling 7,000 Pounds of Marijuana with the Pot Princess of Beverly Hills was very compelling in the sense that it was a quick read and most of the time I was screaming (on the inside), “GIRL YOU ARE DUMB! HOW DID YOU NOT KNOW!?” and then I would hide behind a sofa in embarrassment. If you want a good memoir, I’d direct you to Rob Lowe’s first one, The Stories I Only Tell My Friends, which is a lie because, duh, he doesn’t know you. Unless he does? In which case, introduce me? That ghostwriter really knows what they’re doing.

8. What television show is your guilty pleasure? Ok, now you’re getting real. I play West Wing on loop in the background most days. It should be required viewing for every human everywhere. Though I’m late to the game, I just polished off Nurse Jackie. I am drawn to morally repugnant characters. I’m sure this says a lot about me, but we’ll pretend it doesn’t. At this rate, I have until about 2020 before I start Breaking Bad.

9. What famous person do people tell you that you most resemble? Do you take it as a compliment? I’ve heard all of the All American Girl next door types. And I absolutely take it as a compliment. Something tells me they’re much more interesting and mischievous than the stereotype suggests.

10. What advice would you give to your teenage self?  You are beyond good enough. And loosen up, for Pete’s sake, or you’ll come undone!

 

 

Raven_400x400

Meet this month’s feature for Boomer of the Month – Suzie Raven, manager, Public Service at the National Association of Broadcasters (NAB). Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. When asked to describe herself in ten words or less, she humbly stated: Helps broadcasters, non-profits and media companies spread positive messages. Read on for more great reasons you would want to have dinner with Suzie:

1. What was the last picture you took with your phone? My view of the field during a recent game at Nationals Stadium.

2. If you could only have one meal for the rest of your life, what would that meal be? Sushi – specifically, unagi.

3. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? My least favorite jargon: during in-person meetings, people say “Let’s talk offline.” By definition, in-person meetings are offline.

4. If you could choose any other profession what would it be? Why? I would love to be a photographer for National Geographic so I could travel to remote, exotic places.

5. If you could only use one social media platform what would it be? Why? Twitter. I’m always finding something new in my neighborhood – even while I’m following news from around the world.

6. What was the last book you read? Would you recommend it? Eyes of a Child by Richard North Patterson. Yes, it was engaging. There was a twist at the end that I didn’t anticipate.

7. What television show is your guilty pleasure? Daria – I have the entire series on DVD. I love her snarky humor.

8. What ability would you want to have that you don’t currently possess? Do superhero abilities count? I would love to be able to read minds.

9. What famous person do people tell you that you most resemble? Do you take it as a compliment? I’m half-Egyptian, so I dressed up as Cleopatra one year. I’m a dead-ringer for her.

10. What is the oddest food item you have ever eaten? I ate guinea pig in Peru. It sounds cliché, but it actually tastes like chicken, but more juicy.

Unicorn_Cig

Meet this month’s feature for Boomer of the Month – Tim Sniffen – Writer and Actor, The Second City Theater and freelance voice over artist. When asked to describe what he does in ten words or less he shamelessly offered the following plug: Writer and actor for a Chicago comedy theater. Voice for hire!

What is not written below is that Tim was also the iconic voice behind “You Don’t Know Jack” and more recently is the voice of Boom – check out our Boom in the Room videos to hear those sultry and talented vocal chords in action.

Please take the time to read on because you are about to find out that Tim is also so much more!

1. What is the best compliment you ever received?  A director for whom I used to work once said “Tim, you always know when to leave a party.” I was happy to hear that. because I thought I was leaving parties too early and people were starting to thinking of me as a recluse. But the truth is, between a wild night and a good night of sleep… I’ll take sleep every time.

2. What industry jargon do you find yourself using the most? What is your least favorite industry jargon? In the theatre/comedy world, people will use this shorthand of other shows & movies to describe something, and it drives me crazy. “Think Pretty Woman meets Harry & The Hendersons.” “It’s Six Feet Under meets Full House.” And yes, I do it too sometimes.

3. If you could choose any other profession what would it be? Why?  Astronaut. I’ve taken to following a bunch of astronauts on Twitter — one of the coolest uses of Twitter I’ve seen — and it seems like such a thrilling, challenging line of work. I’ll see the pictures of the Earth from space that they post and I imagine them spending every day filled with awe and wonder at our universe.

4. If you could only use one social media platform what would it be? Why? I’m a big Twitter fan. It’s immediate, it can cross any cultural/geographical boundary, and it forces people to be concise. I get most of my news from it now.

5. What was the last book you read? Would you recommend it? “Jonathan Strange and Mr. Norrell”. Highly recommended! It’s like Harry Potter meets Charles Dickens. [See, I’m doing that ‘movie shorthand’ thing I complained about above!] And the BBC is doing a mini-series of it right now that’s getting great reviews.

6. What television show is your guilty pleasure? Sex And the City, hands down. It’s a bitchy treat with crackling dialogue. I lived in Amsterdam for three years and I would watch it when I missed New York.

7. What ability would you want to have that you don’t currently possess? Hmmm. I would love to speak more languages than only English. I’ve made some half-hearted attempts at French and Italian but I’m miles away from being fluent, and I’m always so impressed [and/or jealous] when I hear someone who has put in the time and mastered a second or third language.

8. What famous person do people tell you that you most resemble? Do you take it as a compliment? For a while I heard Matthew Perry, who played Chandler on Friends. I always thought Chandler got the best jokes, so I was fine with this comparison.

9. What advice would you give to your teenage self? Drop out of high school and write a book series about a British orphan who lives in a cupboard under a staircase and becomes a wizard. Trust me.

10. What is the oddest food item you have ever eaten? This isn’t odd, it’s gross. One summer I made money by staying on my college campus and cleaning rooms, along with a few friends. We had this ongoing dare where one person would spit their gum onto the floor of a dirty room, and whoever was brave enough would pick it up and continue chewing it. I don’t think I ever shied away from this dare. It’s safe to say I now deeply regret this choice. I’m just glad I avoided having my face melted off from some rare tropical disease incubating in the carpet of college dorm rooms.

Tora Vinci

Meet this month’s feature for Boomer of the Month – Victoria “Tora” Vinci, Public and Media Relations Manager, Cleveland Clinic – who when asked to describe herself in ten words or less eloquently stated: Shares incredible stories about individuals who save lives.

There are so many reasons we love working with Tora – but one that stands out is her unflinching devotion to the 1980’s Helen Hunt/Sarah Jessica Parker classic Girls Just Want to Have Fun. She has been on a quest for a Dance TV  t-shirt for years – so if you happen to know where we can get one please share!

Read on for many more reasons you should get to know Tora!

TEN QUESTIONS:

1. What was the last picture you took with your phone?  A picture of my chocolate lab, Maggie (along with the other 200 photos on my phone of her!).

2. What is the best compliment you ever received?  That I make things happen!

3. If you could wake up tomorrow as someone else – who would you be and what would you do?  I would be Mary T. Meagher and swim in the Olympics.

4. If you could only have one meal for the rest of your life – what would that meal be?  Pizza.

5. If you could choose any other profession what would it be? Why?  Although I love my field, public relations, I would choose being general manger of a professional sports team. I would enjoy the challenge of judging talent and matching that talent to my vision of teamwork, camaraderie and on the field success.

6. If you could only use one social media platform what would it be? Why? Instragram. Growing up I took a lot of photos and I have countless photo albums so having one digital picture platform is perfect for me!

7. What television show is your guilty pleasure?  I have many but the one that fits best is the Bachelor/Bachelorette.

8. What famous person do people tell you that you most resemble? Do you take it as a compliment?  Elaine from Seinfeld, yes I do – she is confident, funny and straight forward!

9. What advice would you give to your teenage self?  Know what you want and go after it! If you don’t give up, you can’t fail.

10. What is the oddest food item you have ever eaten?  I would have to say I am the pickiest eater I know, so for me it would be asparagus.

Recent Posts

Why Local Media Matters

At a time in history when it seems that every day we are experiencing historical

Meet Adam Scholder – Boomer of the Month

The team at Boom has had the pleasure of working with Adam Scholder, managing di

Boom-Broadcast_Footer_Woman

Contact Us

Name:

Email:

Message:

Captcha:
captcha

Twitter Feed