A GLANCE BACK, A LOOK AHEAD
You’ve heard the saying: Yesterday is history, tomorrow is unknown, today is a gift, that’s why it’s called “the present.” Well, in our world of media relations, that “present” can be a bit challenging to navigate.
Boom Broadcast is in its 10th year. When we launched Boom, “social media” was not in the mix. Can you imagine? We could actually verbally pitch editors and producers over the phone, satellite feeds were the way to share content, and hash tags and direct messaging would be considered gibberish. A longer look back – keep in mind that the majority of Boomers came from the broadcast media relations world before Boom was born – that longer look backs recalls VNRs, ¾” tape formats, and business reply cards to gather “metrics.”
I have a feeling I might have lost a good number of you with that last sentence. If you can’t remember what a Video News Release is, or have never set your eyes on an oversized videotape in ¾ inch format, then you likely could teach me a thing or two about interpreting Google metrics. This is the beauty, fun and challenge of the world of Public Relations, and more specifically Media Relations. It’s an ever-evolving industry – keep up, or become irrelevant.
However, while the tools we use might evolve, is actual media really changing that dramatically? Newspapers’ demise has been touted for years…in fact, when I joined this industry, TV news was said to be making newspapers irrelevant. At Boom’s start, podcasts were rumored to be the beginning of the end of radio. Over the past 5 years, social media has been the golden child. But does any new media really render a more established one irrelevant? At Boom we’ve tried to stay true to what we know best: work with our clients to find the most appealing and relevant angle for their news and stories. Identify the media that will most effectively reach their audience, and get out there and make sure that media knows that this story and content is available to them to enhance, entertain, and educate their audience – whether that audience is a “listener, “ a “viewer,” a “reader,” or a “follower.” And you know what? We can’t wait for the next 10 years!
The more things change…