CALL FOR PSA TOPICS: We’re hearing from Public Affairs Directors who are looking for PSAs about literacy and being/eating healthy, and safe driving (no texting!) to use during times when kids are watching/during kids programming. Let us know if you have a message that fits the bill.
IMT OUTLETS GROWING EVERYDAY. We are finding more interest in online interview segments. Maximize your next SMT by adding internet (radio doesn’t hurt either) and see your ROI grow.
STILL READING? Email firstname.lastname@example.org and include COFFEE in the subject line and your next Latte will be on Boom…….
You can view a “boom in the room segment” on broll here: http://boombroadcast.com/video_update.asp?video=2
While there will always be stations whose policy is to “never use outside produced content” – even those stations tend to pull in and use a package if the story is:
- relevant to their viewers
Having said that, we try to approach every project by evaluating similar type packages history. We look at:
- news value
- spokesperson relevance
Yes, there are now thousands of videos uploaded to YouTube every minute. But that doesn’t mean that YOUR video content should not and could not be seen by thousands: Your SM program likely includes devoted followers, and your campaigns and efforts are adding to that number constantly (hopefully!) But what about your Video Content? Your YouTube channe? Are they getting as much attention? According to ReelSEO:
YouTube Optimization = Quality + SEO + Community
The best piece of advice that I can give for optimizing video on YouTube, is that, it is NOT about metadata and text alone. It is no longer enough to rely on titles, descriptions, and tags for getting videos ranked. This may still work for very long-tail keyword queries, but there are now many different YouTube ranking factors, both on-page and off-site. YouTube optimization, especially for competitive keyword phrases – it is about a combination of 1. creating quality, compelling video content 2. publishing using SEO best practices, and 3. engaging with the community, both within as well as outside of YouTube.
So you’ve got your social media sites up and running: you’re on and actively populating Facebook. Your Twitter profile is active and your dedicated staff is tweeting regularly. Your YouTube channel is up and you post all your videos there…but wait – is anyone _actively managing your video channel?_ Seems to us that Facebook and Twitter get all the love lately!
Yes, your YouTube channel should be staying relevant. How? First, you should actively promote each video you post. If you’re not, you should be talking to Boom about Online Content & Conversation (OCC.) We’ll aggressively promote all new videos you post. But then what? What about your channel overall? Well, if you’re not keeping your Channel fresh, interesting, and optimized, then after each video promotion your traffic and that presence will drop – so what’s the solution?
Enlist Boom to promote your YouTube Channel on an ongoing basis. OR Let us kick start the process to make sure this let of your Social Media plan is as strong as the other communities you are working so hard to keep relevant and fresh. Here’s what Boom can do for you:
IN THE BOX – Don’t forget to check Boom’s Weekly In The Box update for detailed calendar events, and the latest on what’s making air on broadcast news/talk outlets. Not subscribed? Link here to sign up.
Thought For The Day…
In short, in life, as in a football game, the principle to follow is: Hit the line hard; don’t foul and don’t shirk, but hit the line hard!” -Theodore Roosevelt, The Strenuous Life (1900)